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	<title>H＆M越南 - 越南財經新聞</title>
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		<title>繼中國後現到越南消費者呼籲抵制 H＆M</title>
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		<dc:creator><![CDATA[越南財經新聞]]></dc:creator>
		<pubDate>Sat, 03 Apr 2021 15:26:47 +0000</pubDate>
				<category><![CDATA[企業經營]]></category>
		<category><![CDATA[市場]]></category>
		<category><![CDATA[H＆M]]></category>
		<category><![CDATA[H＆M Vietnam]]></category>
		<category><![CDATA[H＆M越南]]></category>
		<category><![CDATA[越南服飾]]></category>
		<category><![CDATA[越南服飾市場]]></category>
		<category><![CDATA[越南流行服飾]]></category>
		<category><![CDATA[越南流行服飾店]]></category>
		<category><![CDATA[越南流行服飾連鎖店]]></category>
		<category><![CDATA[越南紡織市場]]></category>
		<category><![CDATA[越南紡織服飾協會]]></category>
		<category><![CDATA[越南紡織服飾品]]></category>
		<category><![CDATA[越南紡織業]]></category>
		<category><![CDATA[越南零售]]></category>
		<category><![CDATA[越南零售市場]]></category>
		<category><![CDATA[越南零售業]]></category>
		<category><![CDATA[越南零售業市場]]></category>
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					<description><![CDATA[<p>越南是H＆M第68個市場。首家店於2017年9月9日開在胡志明市第一郡的Vincom Dong Khoi購物中心，當時吸引大批人潮等著排隊入場購物。現H＆M又因使用中國「九段線」地圖而引發越南消費者呼籲全面抵制該品牌</p>
<p>這篇文章 <a href="https://vneconnews.com/%e7%b9%bc%e4%b8%ad%e5%9c%8b%e5%be%8c%e7%8f%be%e5%88%b0%e8%b6%8a%e5%8d%97%e6%b6%88%e8%b2%bb%e8%80%85%e5%91%bc%e7%b1%b2%e6%8a%b5%e5%88%b6-h%ef%bc%86m/">繼中國後現到越南消費者呼籲抵制 H＆M</a> 最早出現於 <a href="https://vneconnews.com">越南財經新聞</a>。</p>
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										<content:encoded><![CDATA[
<p style="font-size:18px"><strong>越南是H＆M第68個市場。首家店於2017年9月9日開在胡志明市第一郡的Vincom Dong Khoi購物中心，當時吸引大批人潮等著排隊入場購物。</strong>現<strong>H＆M又因使用中國「九段線」地圖而引發越南消費者呼籲全面抵制<a href="http://vneconnews.com/%e7%84%a1%e5%8d%b0%e8%89%af%e5%93%81%ef%bc%88muji%ef%bc%89%e5%9c%a8%e8%b6%8a%e5%8d%97%e9%96%8b%e8%a8%ad%e9%a6%96%e5%ae%b6%e6%97%97%e8%89%a6%e5%ba%97/" target="_blank" rel="noreferrer noopener">該品牌</a></strong></p>



<h6 class="wp-block-heading" id="h-">越南財經新聞編譯</h6>



<p style="font-size:16px">第一家店開幕僅兩個月之後，第二家店也於2017/11/11日在位於河內青春郡（quận Thanh Xuân）的Vincom Mega Mall Royal City內正式開幕。</p>



<p style="font-size:16px">根據掌握到的消息，<a href="https://www.hm.com/vn/" target="_blank" rel="noreferrer noopener">H&amp;M越南</a>第一年的營收達2,270億越盾，毛利達1,520億越盾，淨利約為100億越盾。 在隨後的兩年期間，公司營收穩定成長，並在2019年時達到11,160億越盾，淨利率約4.7％，稅後利潤近570億越盾。</p>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img data-recalc-dims="1" fetchpriority="high" decoding="async" src="https://i0.wp.com/vneconnews.com/wp-content/uploads/2021/04/h-and-m-03042021-1-1-1024x634.jpg?resize=703%2C435" alt="繼中國後現到越南消費者呼籲抵制 H＆M 越南財經 越南新聞" class="wp-image-7270" width="703" height="435" srcset="https://i0.wp.com/vneconnews.com/wp-content/uploads/2021/04/h-and-m-03042021-1-1.jpg?resize=1024%2C634&amp;ssl=1 1024w, https://i0.wp.com/vneconnews.com/wp-content/uploads/2021/04/h-and-m-03042021-1-1.jpg?resize=300%2C186&amp;ssl=1 300w, https://i0.wp.com/vneconnews.com/wp-content/uploads/2021/04/h-and-m-03042021-1-1.jpg?resize=768%2C476&amp;ssl=1 768w, https://i0.wp.com/vneconnews.com/wp-content/uploads/2021/04/h-and-m-03042021-1-1.jpg?resize=1170%2C724&amp;ssl=1 1170w, https://i0.wp.com/vneconnews.com/wp-content/uploads/2021/04/h-and-m-03042021-1-1.jpg?resize=585%2C362&amp;ssl=1 585w, https://i0.wp.com/vneconnews.com/wp-content/uploads/2021/04/h-and-m-03042021-1-1.jpg?w=1397&amp;ssl=1 1397w" sizes="(max-width: 703px) 100vw, 703px" /><figcaption>資料來源: VietNam Finance</figcaption></figure></div>



<p style="font-size:16px">H＆M目前在越南共11家商店，分布在5個省市，分別是：芹苴市、峴港、下龍市、河內和胡志明市。因新疆棉花事件遭中國抵制的風波才剛平息，H＆M又因使用中國「九段線」地圖而引發越南消費者呼籲抵制該品牌。</p>
<p>這篇文章 <a href="https://vneconnews.com/%e7%b9%bc%e4%b8%ad%e5%9c%8b%e5%be%8c%e7%8f%be%e5%88%b0%e8%b6%8a%e5%8d%97%e6%b6%88%e8%b2%bb%e8%80%85%e5%91%bc%e7%b1%b2%e6%8a%b5%e5%88%b6-h%ef%bc%86m/">繼中國後現到越南消費者呼籲抵制 H＆M</a> 最早出現於 <a href="https://vneconnews.com">越南財經新聞</a>。</p>
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